As Laurel Lindsay writes in a LinkedIn article, in order to gain more customers through Houzz, it is important to use the features provided. It is essential to keep your Pinterest and Houzz social pages up-to-date and stay regular with posts and interaction. This information is gold and industry professionals don't even have to dig that deep to find it.
By taking this information and utilizing it into their projects, builders and architects can be more successful in creating aesthetics that are desirable to their consumers. They are able to tap into their consumer audience and learn what that audience wants. Not only are builders and architects able to highlight their latest projects on Pinterest and Houzz, they can also gain valuable information on the latest industry trends. As Keller Tiemann writes in The Importance of Pinterest in Your Business, 'Pinterest shows a great deal of promise in assisting business owners who have a visually appealing product to capture more engagement, links, and website traffic than many of the other social media sites.' The building industry is fueled by visually appealing outcomes, allowing Pinterest to be the perfect place to market the services that bring about beautiful end products. Pinterest is also a great outlet for building pros to market toward their consumer base.
Watch to hear architects, builders and designers discuss why they are using Houzz! This means professionals in the building industry can highlight their projects and work to attract further business.
#Houzz commercials professional#
As Lauren Passaretti explains in a Hawthorne Real Estate blog post, Houzz allows homeowners to find inspiration from professional projects and then gives them an outlet to contact service providers and manufacturers. On these sites, professionals can easily share their projects with homeowners and other important players in the industry. The site offers discussion boards where users can ask builders, architects and designers questions about their projects and then reach out to purchase products or services.īoth Pinterest and Houzz can serve as a marketing platform for builders, designers and architects. Houzz also encourages users to dig deeper into the images by providing contact information for service professionals. Instead of creating boards, Houzz allows users to create ideabooks that revolve around designs and aesthetics in the building industry. Houzz is similar to Pinterest, but specifically focuses on the building industry. Content on Pinterest ranges from recipes and dcor to cars and clothing. The image is usually hyperlinked to another website where the user can click to read a blog post, view an infographic, or make a purchase. Users create boards in different categories and then 'pin' web images and videos to these boards. Pinterest is a social media site that is driven by images. Not familiar with Pinterest and Houzz? You are missing out! Here is a brief overview of the two sites' Not only are Pinterest and Houzz great for leisure, but they are also two of the most important social media sites for the building industry. Day dreaming of exquisite exteriors, detailed designs, and state-of-the-art finishes? You have likely been perusing Pinterest and Houzz! I mean what is more fun than picking out finishes and designs for your dream house and saving them to Pinterest boards and Houzz ideabooks? I'm guilty of spending hours searching for new kitchen tiles and ideas for bathroom color schemes.
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