It also enables marketers to mail folded brochures, booklets and newsletters without the added expense of wafer sealing. Along with the larger format, the Post Office has simplified the labeling requirements, which means more room for photos and messaging. To qualify for EDDM the mail piece must exceed at least one dimension of a standard 6.125″ x 11″ Letter size. EDDM is founded around the basic size requirements and wafer sealing guidelines of a standard “Flat” mail piece. Every Door Direct Mail has mail requirements that are larger than your standard “Letter” class mailing. The USPS has also made available additional demographic information (based on recent US Census data) pertaining to age, household income and house hold size.īigger is better! At least when it comes to standing out in the mail.
EVERYDOOR DIRECT MAIL CODE
The United States Post Office has developed user friendly online tools that enable marketers to quickly research carrier routes by zip code and use an interactive map to target specific neighborhoods for mailing. EDDM enables marketers to mail to every home, business or PO Box on an individual mail carriers route. Let’s see if we can put it to work for you.Every Door Direct Mail is a new class of mail from the US Post Office that is quickly growing in popularity and many of our customers have been asking about using it for their business.Įvery Door Direct Mail (EDDM) is an excellent tool for businesses and organizations looking to reach out to new prospects in a defined geographical area. More than one billion pieces were delivered through the EDDM program in just over a year. Working with the right creative marketing professionals to help strategize and design your piece, then print it and mail it, means hassle-free campaigns for your organization or business.
While EDDM is a great tool, there are some specifics you need to know to make the most of it. Invite potential donors or volunteers to your special event.Announce a store opening or new location.Send a coupon or “bring in this card to save” offer.Think about the ways you could use this in your local market: And because the Post Office doesn’t need to sort it by name and address, you can save big on your postage rates. FLEXIBLE, FAST AND EASYĮDDM doesn’t require specific names and mailing addresses, and that means you can get your message to an entire geographic area without a mailing list. Dentists, auto repair shops, pizza parlors, chiropractors – any business that deals with a wide range of customers from a certain area can benefit from this geographically targeted approach to marketing. It’s a great solution when your marketing message has broad appeal to your local market. Postal Service ®(USPS) allows you to target specific geographic areas for deep local coverage, with discounted mailing rates. Reach all your potential customers in any area without a list, and save money on postage in the process! Every Door Direct Mail (EDDM) from the U.S.
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